ASCLA preconferences tackle important topics for public libraries: marketing and development, special populations outreach services

ASCLA will host three half-day workshops in Anaheim covering library marketing and development, public library services to the visually and physically impaired and public library partnerships with jails and prisons.

These preconferences highlight a few of ASCLA’s areas of expertise, and are an opportunity for other members of the library community to benefit from this knowledge and experience. This year’s topics are particularly relevant to public libraries, public librarians and library supporters, but all interested participants are welcome, and can register for this event with or without registering for the 2012 ALA Annual Conference in Anaheim.

Conference registration information is available here at the ALA Annual Conference website, www.alaannual.org. ASCLA will also offer a multitude of programs, interest group meetings and a lively networking event and awards celebration in Anaheim—learn more at the ASCLA website.

This year’s ASCLA Annual Conference workshops are:

The Outspoken Library: A Gateway for Public Libraries to Services for the Visually and Physically Impaired
Friday, June 22, 1:00-4:00p.m.
Looking for inventive ideas for promoting library services? The New Jersey State Library developed “The Outspoken Library” to promote free online services that are available for print-disabled people. This program allows library customers to access services administered through the State Library’s Talking Book & Braille Center (TBBC), including audio newspapers (TBBC’s Audiovision and NFB’s Newsline) and the Library of Congress’s Braille and Audio Reading Download service. Find out how to establish and market these valuable resources. Who should attend: Libraries whose customers and communities include individuals who qualify for services from the National Library Service for the Blind and Physically Handicapped, including public libraries, school libraries, academic libraries, and NLS regional and subregional libraries.

Registration Rates:
Jan. 3 through May 13: ASCLA members, $109; ALA members, $129; non-members, $149; Student and Retired ALA members, $99.
May 14 through June 15: ASCLA members, $129; ALA members, $149; non-members, $169; Student and Retired ALA members, $109.

Register online now.

Speakers: Adam Szczepaniak, associate state librarian and director, New Jersey State Library Talking Book and Braille Center; Elizabeth Burns, youth services consultant for the New Jersey State Library Talking Book & Braille Center; Mary Romance, director, East Orange Public Library

The Nuts & Bolts of Building a Public Library/Jail/Prison Partnership
Friday, June 22, 8:00a.m.-12:00p.m.
Hear from speakers who’ve successfully built public library/correctional setting partnerships, and learn how to build these kinds of relationships step-by-step. Public librarians and correctional librarians interested in creating literacy and reading program partnerships for youth in detention centers and adults in jails or prisons will not want to miss this half-day workshop that will cover such difficult issues of collection development, security, and staff interactions. Who should attend: Public librarians and correctional librarians interested on creating literacy and reading program partnerships for youth and adults in jails or prisons.

Registration Rates:
Jan. 3 through May 13: ASCLA members, $109; ALA members, $129; non-members, $149; Student and Retired ALA members, $99.
May 14 through June 15: ASCLA members, $129; ALA members, $149; non-members, $169; Student and Retired ALA members, $109.

Register online now.

Speakers: Kathleen Houlihan, youth outreach librarian, Austin Public Library, Second Change Books; Amy Cheney, Alameda County Library, Write to Read program Juvenile Hall Literacy

A Marriage Made in Heaven:  Combining Marketing and Development to Ensure the Future of Your Library
Friday, June 22, 8:00a.m.-12:00p.m.
Has your library stalled in its attempt to develop a fundraising strategy? Are you trying to raise the awareness of the value your library offers your community? It may be time to start a library champion campaign. Two years ago, the New Jersey State Library launched a public awareness campaign designed to attract famous athletes and authors to serve as Library Champions, and with the help of marketing and development teams, leveraged those champions into an effective fund raising vehicle. Workshop participants will learn 1) how to recruit celebrity champions and local heroes to promote your library; 2) how to leverage library champions, build a donor database and raise big money for your library; 3) how to build a donor development strategy for everyone in your library; and 4) the essential publications your library must produce to secure funders. Who should attend: Public and special library directors, development staff, public relations staff, foundation members, trustees

Registration Rates:
Through May 13: ASCLA members, $109; ALA members, $129; non-members, $149; Student and Retired ALA members, $99.
May 14 through June 15: ASCLA members, $129; ALA members, $149; non-members, $169; Student and Retired ALA members, $109.

Register online now.

Speakers: Nancy Dowd and Erin MacCord

 

Do you know about us?

ASCLA, a division of the American Library Association (ALA), is a diverse organization of librarians and support staff who work in academic and public libraries, state agencies, specialized libraries and multi-type cooperatives, as well as those who are self-employed. Our division’s work centers on member-driven interest groups that represent the diversity and important work of our engaged and active members. Not an ASCLA member, but interested in forming new interest groups, receiving discounted registration rates on ASCLA preconferences and online courses, and other important membership benefits? Join, renew or add ASCLA to your ALA membership at www.ala.org/membership.

ASCLA’s webinar schedule highlights innovative programming, best practices in a variety of library settings

The Association of Specialized and Cooperative Library Agencies (ASCLA) is hosting a multitude of webinars beginning this week that touch on highly relevant topics such as technology, library services to special populations, outreach services, facilitation and collaboration.

ASCLA, a small and mighty division of ALA, represents a diverse group of librarians that includes consultants and independent librarians; state libraries and the librarians, consultants and staff who work there; library networks, cooperatives, consortia and other libraries and librarians involved in collaboration; and librarians serving special populations such as incarcerated youth and adults and people with all types of disabilities. ASCLA’s online learning opportunities, which include both webinars and online courses, are an opportunity for librarians from all types of libraries to learn more about best practices from their expert colleagues, and acquire information that will enhance and improve the delivery of library services at their own library.

Register online now for these exciting webinars! Individual registration fees are $40 for ASCLA members, $50 for ALA members, $65 for non-ALA members, and $45 for ALA student members and retired members. Group rates are available: $99 for a single login, and $38/person for multiple logins (min. 2 people). We also offer excellent rates for state libraries who are members of ASCLA: $69 for a single login and $29/person for multiple logins (min. 2 people). Get more group registration information, including forms, at the ASCLA website.

Webinars currently scheduled are as follows:

Next Chapter Book Club: An Innovative and Viable Approach to Meeting the Literacy Needs of Adolescents and Adults with Developmental Disabilities
February 16, 2012, 1:00 – 2:30pm CT

The Next Chapter Book Club (NCBC) is a community-based literacy and social program for adolescents and adults with developmental disabilities. NCBCs include five to eight people with a wide range of reading skills who gather weekly in bookstores, cafés, and, increasingly, libraries. This webinar will describe the NCBC model and explore how it has been implemented by the Scotch Plains Public Library, which is reaching out to people with disabilities, especially those with Autism Spectrum Disorder (ASD), in a variety of ways.
Presenters: Jillian Ober, MA, CRC  The Ohio State University Nisonger Center on Excellence in Disabilities and  program manager, Next Chapter Book Club; Pamela Brooks, head of Adult Services, Scotch Plains Public Library and leader of Next Chapter Groups; Meg Kolaya, director, Scotch Plains Public Library and Next Chapter Book Club volunteer

Strategic Planning for Your Online Library Branch
February 21, 2012, 3:00 – 4:30pm CT
In a world where communication is ever-changing, technology advances more and more rapidly, and budgets are shrinking, many libraries are faced with wanting to extend their services into an innovative online branch to provide enhanced and always accessible services to their communities. Strategic planning is a crucial step libraries must take to ensure their online branch meets the business and technical requirements for the organization, while also addressing the needs of their multiple audiences. Those who register for this webinar and attend will be eligible to win a Kindle Fire!
Presenters: Cynthia Colmenares, Chief Executive Officer, Jack Frost Design, has over 25 years of experience in the technology industry and is a digital marketing expert. She has led multiple organizations through the strategic planning process to successful online web presences, including public libraries. Beth Larkins, Account Manager, Jack Frost Design has overseen and managed strategic planning projects for public libraries and other community-oriented organizations. She has over 10 years of experience in leading, facilitating and teaching groups of all sizes.

Service Frontiers in Blind and Visually Impaired Patrons (BVIP)
February 22, 2012, 1:00 – 2:30pm CT
Every day someone is born disabled and every day someone becomes disabled. The Americans with Disabilities Act was written to address this perpetual need. That need is all around us. This webinar will introduce the Service Frontiers in BVIP Initiative for blind and visually impaired patrons. During training we will review the definition of blindness. We will explore Disability etiquette. We will learn where the blind are and how to attract them with our library services.
Presenter: Internationally acclaimed leadership strategist and ADA consultant Buna Dahal

Creating a Latino Friendly Library
February 23, 2012, 2:00 – 3:30pm CT
Latino communities continue to grow and we continue to puzzle over how to get this significant segment of our communities into the library. This webinar will introduce practical and simple techniques that libraries of all sizes can use to begin the process of making Latinos feel welcome and comfortable in the library. Participants will learn how to work with and challenge the language and cultural barriers that keep Latinos from using the library.
Presenter: Yolanda Cuesta

State Library Outreach to State Employees and Elected Officials
February 28, 2012, 2:00 – 3:30pm CT
During tough economic times, state libraries have to increase efforts to reach out to tell their story about how they can help state government. Learn about the Illinois State Library’s aggressive outreach efforts to state employees and elected officials, including the creation of a Reference Outreach Coordinator position. The webinar will highlight recommendations, successes, failures and lessons learned and seek input and ideas from staff of other state libraries.
Presenters: Debra Aggertt, reference outreach coordinator, Illinois State Library; Sandra Fritz, Reference Librarian, Illinois State Library

Libraries for Detained and Incarcerated Youth 101, Session One: Programming for Detained and Incarcerated Youth
March 13, 2012, 1:00-2:30 pm CT
Library environments for  detained, pending placement, or incarcerated youth  are different than the typical public or school library and library professionals serving them often find themselves in situations that are completely different than anything for which they are prepared.  As part of a series of webinars focusing on the needs of these youth, this session will look at programming for detained and incarcerated youth.

Digital Preservation Planning
April 16, 2012, 10:00 – 11:30am CT
This one hour webinar will introduce you to the key concepts for digital preservation planning.  Included in the webinar will be an introduction to the standards underlying preservation planning and digital preservation solutions and services.
Presenters: Liz Bishoff, The Bishoff Group, LLC; Tom Clareson, LYRASIS

Being an Effective Facilitator
May 9, 2012, 2:00-3:30pm CT
Want to run better meetings or lead better planning discussions? You can be a more effective facilitator! Learn how to improve group participation and productivity. Focus groups, staff meetings, brainstorming sessions, learning sessions: all of these activities require an effective facilitator. With some knowledge about group dynamics, learning styles, and models for running meetings and group sessions, you can be a great facilitator. Discover ways to improve participation and productivity. Both face-to-face sessions and online sessions will be discussed.
Presenter: Brenda Hough, MLS

ASCLA webinar outlines strategic planning strategies for online library branches

Considering opening an online library branch, or in search of some guidance for your existing online branch? ASCLA will offer a new webinar, “Strategic Planning for Your Online Library Branch”, to cover this very topic on Tuesday, February 21, 2012, 3:00 – 4:30 p.m. Central Time.

REGISTER NOW.

In a world where communication is ever-changing, technology advances more and more rapidly, and budgets are shrinking, many libraries are faced with wanting to extend their services into an innovative online branch to provide enhanced and always accessible services to their communities. Strategic planning is a crucial step libraries must take to ensure their online branch meets the business and technical requirements for the organization, while also addressing the needs of their multiple audiences. Cynthia Colmenares, CEO, Jack Frost Design and Beth Larkins, Account Manager, Jack Frost Design, will present.

Individual registration fees are $40 for ASCLA members, $50 for ALA members, $65 for non-ALA members, and $45 for ALA student members and retired members.

Group rates are available: $99 for a single login, and $38/person for multiple logins (min. 2 people). We also offer excellent rates for state libraries who are members of ASCLA: $69 for a single login and $29/person for multiple logins (min. 2 people). Get more group registration information, including forms, at the ASCLA website.

REGISTER NOW. Registration will close at 5:00pm Central time on Tuesday, Feb. 14.

“Next Chapter Book Club”: ASCLA webinar highlights effective literacy programming for teens and adults with intellectual, developmental disabilities

ASCLA will offer a new webinar, “Next Chapter Book Club: An Innovative and Viable Approach to Meeting the Literacy Needs of Adolescents and Adults with Intellectual and Developmental Disabilities”, on February 16, 2012, 1:00 – 2:30pm CT.

REGISTER NOW.

The Next Chapter Book Club (NCBC) is a community-based literacy and social program for adolescents and adults with intellectual and developmental disabilities. NCBCs include five to eight people with a wide range of reading skills who gather weekly in bookstores, cafés, and, increasingly, libraries. This webinar will describe the NCBC model, which has been disseminated to over 100 cities in North America and Europe.  The webinar will further explore how the NCBC model has been implemented by the Scotch Plains Public Library, which is reaching out to people with disabilities, especially those with Autism Spectrum Disorder, in a variety of ways.

Who should attend this webinar?
–All public librarians, especially those who have responsibility for outreach, programming and teen services
–High School Media Specialists
–Any community member with an interest in authentic community engagement and lifelong learning opportunities for people with disabilities

Those who attend will gain a thorough understanding of the NCBC model and philosophy; understand how they might meet the adult literacy needs of people with intellectual and developmental disabilities, even those who do not conventionally read; and learn the myriad benefits of including people with developmental disabilities in library programming.

Webinar presenter Jillian Ober, MA, CRC, has worked at The Ohio State University Nisonger Center on Excellence in Developmental Disabilities since 2004.  At Nisonger Center, Jillian manages programs that emphasize community inclusion and lifelong learning for adolescents and adults with intellectual and developmental disabilities.  One such program is the Next Chapter Book Club, a community-based book club program for people with developmental disabilities.  Jillian manages all aspects of this program, including its expansion to now more than 100 cities in 24 U.S. states and 5 countries.  Jillian received both her undergraduate and graduate degrees (Psychology, Rehabilitation Counseling) from The Ohio State University.

Individual registration fees are $40 for ASCLA members, $50 for ALA members, $65 for non-ALA members, and $45 for ALA student members and retired members.

Group rates are available: $99 for a single login, and $38/person for multiple logins (min. 2 people). We also offer excellent rates for state libraries who are members of ASCLA: $69 for a single login and $29/person for multiple logins (min. 2 people). Get more group registration information, including forms, at the ASCLA website.

REGISTER NOW. Registration will close at 5:00pm Central time on Tuesday, Feb. 14.