Take a closer look: ASCLA workshops at ALA Annual Conference

Have you spent some time with the preconferences we’re hosting at the upcoming ALA Annual Conference?

ASCLA–the Association of Specialized and Cooperative Library Agencies–is a division of ALA focused on the future of libraries, and committed to cultivating librarians and libraries that provide universal access for all library users.

Whether you are a public librarian in a small town, an academic librarian on a thriving college campus, a state librarian administering services to a wide variety of libraries, a librarian serving special populations…or anywhere in between, attending one of our preconferences will be an invaluable experience!

Our innovative half-day workshops deliver information from experts on the following topics:

  • Marketing the value of your library to your community, and developing a fundraising strategy that engages your entire staff in the financial future of the library. The marketing and development staff from the New Jersey State Library will review how they launched their successful Library Champions campaign to achieve both of these goals.
  • Delivering library services and books to those who cannot read traditional print books–including library users with disabilities–by using online resources and service delivery models. Learn from the New Jersey State Library how “The Outspoken Library” does exactly this through their Talking Book & Braille Center.
  • Creating literacy and reading programs for incarcerated adults and youth by cultivating partnerships between public libraries, prisons and jails. Hear from librarians who have developed these sorts of partnerships in their communities, with outstanding results.

More information about each event is below. You do not need to be registered for the Annual Conference in order to join us–simply select “Ticketed Events and Preconferences Only” as your registration type. If you’re already registered for the conference, you can add any of these events to your registration.

REGISTER NOW. If you’re not able to join us in Anaheim, we offer many other ways to engage with ASCLA colleagues from around the world: check out a complete list of our member-driven interest groups to find one or more that suit you, and join today!

A Marriage Made in Heaven: Combining Marketing and Development to Ensure the Future of Your Library

Develop a fundraising strategy and raise the awareness of the value your library with a library champions campaign! Learn how the New Jersey State Library launched a public awareness campaign designed to attract famous athletes and authors to serve as Library Champions, and with the help of marketing and development teams, leveraged those champions into an effective fundraising vehicle. We’ll cover how to recruit celebrity champions and local heroes; how to raise big money for your library; how to build a donor development strategy; and the essential publications your library must produce to secure funders.
Registration starts at $129 for ASCLA members. REGISTER NOW.

The Outspoken Library: A Gateway for Public Libraries to Services for the Visually and Physically Impaired

Looking for inventive ideas for promoting library services? The New Jersey State Library developed “The Outspoken Library” to promote free online services that are available for print-disabled people. This program allows library customers to access services administered through the State Library’s Talking Book & Braille Center (TBBC), including audio newspapers (TBBC’s Audiovision and NFB’s Newsline) and the Library of Congress’s Braille and Audio Reading Download service. Attend this preconference, and find out how to establish and market these valuable resources.
Registration starts at $129 for ASCLA members. REGISTER NOW.

The Nuts & Bolts of Building a Public Library/Jail/Prison Partnership

Hear from speakers who’ve successfully built public library/correctional setting partnerships, and learn how to build these kinds of relationships step-by-step. Public librarians and correctional librarians interested in creating literacy and reading program partnerships for youth in detention centers and adults in jails or prisons will not want to miss this half-day workshop that will cover such difficult issues as collection development, security, and staff interactions.
Registration starts at $129 for ASCLA members. REGISTER NOW.

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