BREAKING NEWS: Strategies for Storytelling: Get Storied’s Michael Margolis empowers libraries at ASCLA President’s Program

CHICAGO — Michael Margolis, CEO of Get Storied, will offer strategies for crafting powerful stories about the value of libraries at “Storytelling Mojo: Creating the 21st Century Library Narrative” – the 2013 President’s Program hosted by the Association of Specialized and Cooperative Library Agencies (ASCLA), a division of ALA.

The ASCLA President’s Program will focus on how we can think strategically about how we communicate within and outside of our libraries more effectively. Through this engaging and interactive session, Margolis will provide simple ways to help design and deliver powerful messages.

“As humans, we have used stories throughout time to help us communicate with each other. In a world of information overload, we must be able to share compelling stories with each other in our organizations and with our communities to be successful,” said Stacey Aldrich, ASCLA president and deputy secretary for the Office of Commonwealth Libraries in Pennsylvania.

The ASCLA President’s Program will be held Sunday, June , 2013 from 10:30 a.m. – noon in Chicago as a part of the 2013 ALA Annual Conference. The online scheduler for the conference will launch in late April, at which point attendees will be able to add this exciting event to their personal conference schedule. Register for the conference now. Learn more about ASCLA, a unique, diverse and dynamic division of ALA at www.ala.org/ascla.

Margolis is the CEO of Get Storied, an advisory and learning company devoted to transformational storytelling. For more than a decade, he has worked as a story architect – helping CEOs and CMOs redefine how the world perceives their brand, cause or message. Clients include AARP, Audubon, Bloomberg, NASA and Zappos. He is an anthropologist by training and an entrepreneur by trade. The son of an inventor and artist, he is committed to the biggest stories of our age – the cultural inflections that are reshaping reality. His work and ideas have been featured in Fast Company and Storytelling Magazine. He is also an evangelist for the global storytelling movement, serving a community of 15,000 change-makers who believe in the future of storytelling.

ASCLA, a division of the American Library Association (ALA), is a diverse organization of librarians and support staff who work in academic and public libraries, state agencies, specialized libraries and cooperatives, as well as those who are self-employed. Our division’s work centers on member-driven interest groups that represent the diversity and important work of our engaged and active members. Not an ASCLA member, but interested in forming new interest groups, receiving discounted registration rates on ASCLApreconferences and online courses, and other important membership benefits? Join, renew or add ASCLA to your ALA membership atwww.ala.org/membership.

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