[Online learning] Marketing and Advocacy, Serving People with Disabilities

Upcoming Online Learning

[eCourse]Improving Library Services to People with Disabilities” begins October 24. 1.2 CEUs are to be earned upon completion of this course.

Registration: $150 for ASCLA members; $195 for ALA members; $230 for non-ALA members; $120 for student members and retired members

It has been more than 25 years since the passage of the Americans with Disabilities Act that outlawed discrimination against people with disabilities in the United States.  Libraries have responded with a variety of initiatives.  All libraries have a plan for serving people with disabilities, whether it is installation of ramps or creation of special needs story times.  But improvements are always possible. More information here.

[Webinar]Marketing and Advocacy: Explaining Libraries to Elected Officials” is offered on November 10, 2-3pm CST.

Registration: ASCLA members: $40; ALA members: $50; ALA student & retired members: $25; Non-members: $65; Group rate: $99 single login, $38/person multiple logins. (min. 2 people)

Marketing and advocacy go hand-in-hand. Advocacy is telling your library’s story. Those who influence funding for libraries cannot make informed decisions if they do not understand the scope of your mission. Most librarians haven’t practiced the political skills needed to work with various community leaders. At times their interests may seem to conflict with your library. How do you advocate without lobbying? This session explores how to easily market your library to elected officials. No secret handshakes or big budgets needed. More information here.

Annual Fundraising Trip: Tulip Time 2017!



The Netherlands & Belgium Tulip Time River Cruise
April 3 – April 10, 2017

A cruise ship slowly meandering along the rivers and canals is just the right pace to explore the Netherlands and Belgium in comfort! Sitting on the deck of a ship under brilliant blue skies, you can take in the windmills, tulip farms, castles, and picturesque sights in the villages. Walk down the ramp and you have all the features of a once in a life-time vacation — restaurants, bars, windmills, biking, walking tours, museums, chocolate tastings, etc. Enjoy a 7-night river cruise through The Netherlands & Belgium in the spring, traveling round trip from Amsterdam. Travelers will arrive in Amsterdam on April 3 and explore the city. Depart the U.S. on April 2, 2017, arrive on an overnight flight on April 3, 2017 for this AMA Waterways trip of a lifetime! See a complete, detailed itinerary and more information here.

Cost: Stateroom prices start from $2,349. 20 meals are included (see itinerary). Nonrefundable deposits are due upon booking – $400 per person. Port charges are $168 per person. These are LAND ONLY prices, airfare is not included (once airfare is purchased, it’s not refundable unless refundable tickets were requested). For single people, room sharing is available; otherwise the Single Supplement applies. For more information on stateroom costs and deck plans, and to book a space on the river cruise, please contact Deb Gisby, 847-579-9898 at Frosch or email deb.gisby@frosch.com.

Single Supplement for Cruise: 50% of twin price; AA+ & Suites 100% of twin price. Please see terms below for details.
Bedding: Please select bedding configuration at the time of booking. Option A: Two twin beds Option B: One large bed (larger than queen size).
Insurance: Insurance is extra, quoted separately to include all expenses including air.

Note: Add on pre-cruise options are available if you want to arrive early (traveling one day early is recommended always in case of flight issues). Accommodations can be arranged in this instance by contacting Deb Gisby, 847-579-9898 at Frosch or emailing deb.gisby@frosch.com.

Reservations/Questions: please contact Deb Gisby, 847-579-9898 at Frosch or email deb.gisby@frosch.comDates, prices & itineraries are subject to change.

Terms & Conditions: All rates are per person for cruise only, based on double occupancy in a base category stateroom unless stated otherwise. Offers are combinable with AmaWaterways’ Past Passenger Privilege Program and Onboard Future Cruise Benefit Program. Offers are not combinable with any other promotions, limited to availability, capacity controlled and subject to change/termination without notice. Port charges, land programs, round trip airfare, and gratuities are additional. Other restrictions apply.

This fundraising trip is hosted by the Association of Specialized and Cooperative Library Agencies, (ASCLA) a division of the American Library Association, (ALA). This adventure is open to the library community and their family and friends. There are no membership requirements in order to participate. So come along and travel the world with us!

ASCLA seeks webinar proposals through January 15

ASCLA encourages subject matter experts and experienced librarians to  submit proposals for ASCLA webinars to be presented March 15 through May 15, 2014 and August, 2014.

ASCLA welcomes proposals on topics that will assist our diverse membership in improved service delivery and job performance that are valuable for all types of libraries, librarians and library support staff.

Proposals are accepted and evaluated on an ongoing basis, however it is strongly recommended that proposals for webinars in spring 2014 be submitted by January 15, 2014 for presentation March 15 through May 15, 2014 and August, 2014.

Check out the online learning opportunities that ASCLA is currently offering. You can also find more information about the submission process on the ASCLA website under the Online Learning section.

Webinar presenters are compensated for their work and will receive training and support for Adobe Connect, the webinar technology platform used by the division.

The webinar proposal form can be accessed here: http://www.surveymonkey.com/s/asclawebinar2013fall

Proposal topics for webinars may include, but are not limited to the following:

  • ADA updates for libraries; adult programming in a correctional library; eBooks;
  • assessing accessibility knowledge; benchmarks and evaluation measures; best practices, standards and guidelines to improve library services;
  • innovative services for an aging population; budgeting; collaborative digitization;
  • correctional librarianship 101: covering the basics of a good prison/jail library; data analysis and assessment;
  • dealing with learning disabilities; designing effective surveys; cultivating member loyalty through relationships in cooperative organizations;
  • download training for patrons who use screen readers; emerging technologies for those with special needs, including apps and iPads;
  • evaluating and improving cooperative services; evaluation content analysis; financial literacy;
  • future trends in library service; GIS training; grants: how to find grant funding and write your proposal;
  • group purchasing; health literacy; how to be a consultant; how to be a futurist; how to deliver online training;
  • how to hire a library consultant; nonprofit leadership; increasing public understanding of the value of libraries;
  • innovations in library service; law librarianship for correctional librarians; managing and improving services in a library cooperative;
  • marketing library services to special needs populations; marketing on a shoestring budget; navigating book selection sources;
  • outcomes-based education; outreach skills; outreach to visually or physically handicapped populations;
  • partnering with community organizations; project planning; public education as a marketing tool; recognizing great service in member libraries;
  • seeking grants for consultancy work; services to library patrons with cognitive or mental impairments;
  • low-literacy adults; diverse populations, including special needs populations; tablet computers;
  • training staff to confidently serve library users with disabilities, and raising awareness of this important population;
  • technology trends for special needs populations; utilizing focus groups to prioritize services to the disabled; and working with refugees.

Questions about submissions or about ASCLA’s online learning programs may be sent to Andrea Hill, ASCLA web manager and online learning liaison at ahill@ala.org.


Lead and succeed: Still time to register for ASCLA’s Midwinter institutes!

Registration opened Oct. 1 for three institutes covering online course design, the secrets to successful leadership and how to become a library consultant  that will be hosted by the Association of Specialized and Cooperative Library Agencies (ASCLA) at the 2014 ALA Midwinter Meeting in Philadelphia.

There is something among these three workshops that will appeal to everyone, from the retiree to the library school student, and from the public librarian to the special librarian. Participants in “Designing Online Courses for Significant Learning Experience” will learn how to build effective online courses, a skill that can be used to conduct outreach, deliver library instruction and teach regular online courses in the LIS field. “Knowing You, Knowing Them: The Secret to Successful Leadership” brings us insight into ourselves as leaders, covering emotional intelligence, personalities in the workplace, dealing with change and creating a motivating environment with an engaging presentation from professional trainer Linda Bruno. “Assembling a Consulting Toolkit” brings back the incredibly popular crash course in library consulting–an incredibly valuable investment in yourself and a Plan B for your library career. This time the event will be held over Thursday and Friday, allowing attendees to socialize and networking on Thursday evening.

All of these events require advance ticket purchase, but registration for the 2014 Midwinter Meeting is not required in order to purchase a ticket. Membership in ASCLA is not required in order to participate, but ASCLA members receive the best registration rates on all of these events; learn more about ASCLA and join today.

Register for these events at the Midwinter Meeting registration page.

This year’s Midwinter institutes and events hosted by ASCLA are:

Designing Online Courses for Significant Learning Experiences
8 a.m. – 4 p.m., Friday, Jan. 24
Co-sponsored by the Reference and User Services Association (RUSA)
Are you doing training or instruction at your library or institution? Are you a seasoned professional with special skills and expertise that you see a market for an e-course? Developing and teaching online courses that create the best possible learning experiences for student participants is both an art and a science. Using a collaborative, hands-on approach, presenters Dr. Stewart Ross and Linda Jacoby of the internationally known consulting firm Dee Fink and Associates will guide institute participants through the (re)design of an online course using an integrated course design template. At the end of the workshop, participants will have the skills and confidence to assist others in the development of online courses, or to develop their own online training modules or courses. The techniques applied in this session can also be applied to face-to-face course development. All participants will receive certificates of participation. REGISTRATION RATES: ASCLA & RUSA members, $279; ALA members, $299; non-ALA members, $349; Student/Retired members of ALA, $229.

Knowing You, Knowing Them: The Secret to Successful Leadership
9 a.m. – 4 p.m., Friday, Jan. 24

One of the biggest challenges of leading others is understanding what makes them tick. This full-day workshop will help you understand both yourself in light of your leadership responsibilities, and those who work for you. Instead of offering a checklist or template of how-tos, presenter Linda Bruno, MBA, will focus on the human element of leadership. You will leave this session with insights into personalities, emotional intelligence, dealing with change and creating a motivating environment – secrets that can help you be a more successful leader! Linda has presented several workshops for ASCLA and receives rave reviews for her content and presentations. REGISTRATION RATES: ASCLA members, $279; ALA members, $299; non-ALA members, $339; Student/Retired members of ALA, $229.

Assembling a Consulting Toolkit: What You Need to Know to be a Successful Library Consultant (Two part series)
Thursday, January 23, 1 p.m. – 5:30 p.m., Friday, January 24, 8am – 1pm.
ASCLA – the home to library consultants and independent librarians within ALA – is bringing back its wildly successful, sell-out workshop! Seasoned consultants Nancy Bolt and Liz Bishoff will present an overview of the consultant’s role and guide you through an active and engaging self-assessment to uncover your unique consulting potential and strengths. Takeaways include marketing tips, pricing your services, responding to RFPs, finding clients, business management strategies and so much more. *Note that this event is held over two days – Thursday afternoon and Friday morning – with an opportunity for networking on Thursday evening. This institute will not be offered in Las Vegas, so don’t miss out on this opportunity! REGISTRATION RATES: ASCLA members, $279; ALA members, $299; non-ALA members, $339; Student/Retired members of ALA, $229.

ASCLA, a small, mighty and growing division of the American Library Association (ALA), is a diverse organization of librarians and support staff who work in academic and public libraries, state agencies, specialized libraries and cooperatives, as well as those who are self-employed. Our division’s work centers on member-driven interest groups that represent the diversity and important work of our engaged and active members. Learn more about ASCLA and how to join this innovative division.

Meet Kara Riley, ASCLA’s newest Emerging Leader!

Kara Riley, customer development librarian at the Braille and Talking Book Library in Daytona Beach, FL has been selected as the 2014 Emerging Leader for the Association of Specialized and Cooperative Library Agencies (ASCLA). The ALA Emerging Leaders (EL) program is a leadership development program which enables newer library workers from across the country to participate in problem-solving work groups, network with peers, gain insight of the ALA structure and have an opportunity to serve the profession in a leadership capacity.

Beginning at the ALA Midwinter Meeting in Philadelphia, ELs will meet for a daylong introductory session followed by six months of project engagement through online learning and networking environments. At the end of the program, ELs will present their project results with a poster session display at the ALA Annual Conference in Las Vegas. As the ASCLA Emerging Leader, Riley will collaborate with other ELs on the project of their choosing. Riley will also have the opportunity to work closely with ASCLA leadership throughout the year.

Riley received her MLIS in 2013 from the University of Alabama,  and her BA double major in Mass Communication: Radio/Television/Film and Theatre Performance from Auburn University in 2010.  Prior to her current position she worked as an intern and Librarian Specialist at the Braille and Talking Book Library where she was quickly promoted with more responsibilities. Riley participates in endless events and activities designed to disseminate information to people who need it; and most recently she has joined the local group, One Voice For Volusia, which unites non-profits in the Daytona Beach area to achieve county-wide goals. Riley, on the EL program, said, “I am very passionate about my field, I know that having diverse experiences will allow me to better serve my community.”

On behalf of the ASCLA community, welcome, Kara! We look forward to working with you!

“Knowing you, knowing them: The secret to successful leadership” Midwinter Institute

A note from the speaker, Linda Bruno:

In this age of new leadership books being released every few hours (it seems!), it’s easy to get the impression that to be a great leader, you just follow a particular checklist of do’s and don’ts. Some seem to think it’s more about tactics. I think it’s about relationships!

I think you’ll agree that beginning with a deep understanding of you and those who follow you is the basis of effective leadership.

That’s why I would like to personally invite you to attend the ASCLA-sponsored workshop, “Knowing You, Knowing Them: The Secret to Successful Leadership,” which will be held at the Leadership Institute of the ALA Midwinter Conference in Philadelphia (9 a.m. – 4 p.m. on Friday, Jan. 24, 2014). You can register here: http://alamw14.ala.org/register-now.

In this fun and interactive workshop, we’ll look at leadership through the “fuzzy” (and fun!) lens, rather than the “fact” lens: Do you really know yourself and how you lead? Do you understand those who work for you –how they move through this world? How is their perception different from yours?

Are you aware of your emotions and are you able to manage those emotions so that you can lead well?

Are you always frustrated trying to figure out how to “motivate them?” What if you can’t?

I hope you’ll get your conference experience off to a great start by joining me for this fast-paced program ~ I’d love to see you there!

–Linda Bruno

ASCLA, a division of the American Library Association (ALA), is a diverse organization of librarians and support staff who work in academic and public libraries, state agencies, specialized libraries and cooperatives, as well as those who are self-employed. Our division’s work centers on member-driven interest groups that represent the diversity and important work of our engaged and active members. Learn more about the association at www.ala.org/ascla.

Leave your heart in San Francisco!

Join ASCLA for a San Francisco treat! April 23 – 30, 2014

Windows of Southern France

This is the fourth fundraising trip hosted by ASCLA, a division of ALA. This adventure is open to the library community and their friends and family; there are no membership requirements in order to participate. Bring your spouses, siblings and friends along!

Travelers will arrive in San Francisco on April 23, 2014 and tour the award-winning San Jose Public Library/San Jose State University, a public and university library combined into a single building, Monterey, Carmel, Pebble Beach, Big Sur, selected Napa Valley wineries, the Franciscan vineyards and Chandon. You will also tour the San Francisco Public Library which is well known for their accessibility and programs and services for people with disabilities, including a Deaf Services Center, a library for blind and print disabled at the main library, assistive technology workstations, and their new teen center. Also on the itinerary is a tour of Alcatraz.

Download this flyer for a complete trip itinerary.

Trip Cost: $2,189 plus airfare. Participants are responsible for their own airfare.

A portion of the trip’s proceeds benefits ASCLA.

Deposits in the amount of $500 are due by December 1, 2014, with the balance due February 23, 2014.

To reserve your spot, download the application form, and send the completed form and checks, payable to Lyceum Tours, to Michael Stilwell, Lyceum Tours, 5 Haddon Ave Suite #5, Haddonfield, NJ, 08033.

Checks should be made payable to Lyceum Tours. Questions about the trip? Contact Lyceum Tours at 856-795-9044 or lyceum46@yahoo.com.

ASCLA, a division of the American Library Association (ALA), is a diverse organization of librarians and support staff who work in academic and public libraries, state agencies, specialized libraries and cooperatives, as well as those who are self-employed. Our division’s work centers on member-driven interest groups that represent the diversity and important work of our engaged and active members. Learn more about the association at www.ala.org/ascla.