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ASCLA Workshop: Marketing, Development and Building a Library Champions Campaign

There has never been a better time to pursue a Library Champions campaign! Library Champions can promote the value of your library to your community while delivering maximum fundraising impact. Participate in this ASCLA workshop and you’ll learn from the experts how to execute a successful marketing and development campaign, from soup to nuts.

“A Marriage Made in Heaven: Combining Marketing and Development to Ensure the Future of Your Library”
Friday, June 22, 8:00a.m.-12:00p.m.
Anaheim, Calif. in conjunction with the ALA Annual Conferece
REGISTER NOW.
This workshop will be an incredibly valuable experience for public and special library directors, development staff, public relations staff, foundation members, and library trustees.

Two years ago, the New Jersey State Library launched a public awareness campaign designed to attract famous athletes and authors to serve as Library Champions, and with the help of marketing and development teams, leveraged those champions into an effective fundraising vehicle. Nancy Dowd, former NJSL director of marketing, and Erin MacCord, NJSL development director, will present on the following topics:

  • How to recruit celebrity champions and local heroes to promote your library;
  • How to leverage library champions, build a donor database and raise big money for your library;
  • How to build a donor development strategy for everyone in your library;
  • The essential publications your library must produce to secure funders.
Registration Rates: Through May 13: ASCLA members, $109; ALA members, $129; non-members, $149; Student and Retired ALA members, $99.
May 14 through June 15: ASCLA members, $129; ALA members, $149; non-members, $169; Student and Retired ALA members, $109.REGISTER NOW.

ASCLA Conference Events

There’s lots happening with ASCLA in Anaheim! Access our conference information page on our website, which will provide you with access to our other preconference offerings; our exciting programs which include the ASCLA President’s Program, featuring John Jantsch, author of Duct Tape Marketing; and fun events like the ASCLA/COSLA Awards Reception and Networking event.

ALA Annual Conference & Exhibition–Transforming Our Libraries, Ourselves

Find out about the many other ALA Annual Conference & Exhibits highlights as they’re added–speakers, events, networking opportunities, and more. And for general information about the meeting in Anaheim, CA, June 21-26, 2012, visit us at www.alaannual.org. Save money with Early Bird Registration, open until midnight, Sunday, May 13, 2012.

ASCLA Conference Events

There’s lots happening with ASCLA in Anaheim! Access our conference information page on our website, which will provide you with access to our other preconference offerings; our exciting programs which include the ASCLA President’s Program, featuring John Jantsch, author of Duct Tape Marketing; and fun events like the ASCLA/COSLA Awards Reception and Networking

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Transform Your Library: Top-Notch Service for All Users!

Is your library reaching all of its users with effective services, a welcoming environment and knowledgeable staff? ASCLA, a division of ALA, offers expertise in serving special populations. Take advantage of this expertise: enroll in one of our upcoming webinars or online courses to gain valuable knowledge that will help transform your library’s services to Latino populations, the blind and visually impaired, and people with disabilities. Learn more below, or visit our online learning page to find out about all of our upcoming opportunities.

Questions? Contact registration@ala.org or (800) 545-2433, option 5.

WEBINAR: Serving the Blind and Visually Impaired in Your Library
Thursday, April 5, 2012, 1:00 – 2:30 p.m. Central Time
REGISTER NOW.
The need for services to the blind and visually impaired is relevant to all libraries. This webinar will introduce the Service Frontiers in BVIP Initiative for blind and visually impaired patrons. During the session we will review the definition of blindness; explore disability etiquette; and learn where the blind are and how to attract them with our library services. Service Frontiers in BVIP is a first-of-its-kind in the U.S. and we will create a successful model for public libraries around the country. This program will focus on developing partnerships –between libraries and the blind & visually impaired community– which will promote an ongoing exchange of needs, ideas and solutions for improving library services to this underserved population.
Who Should Attend: Public and academic Librarians; library staff communicating and serving this community; reference librarians identifying and delivering information materials to this community; web developers interested in gaining a practical understanding of Section 508.
Instructor: Buna Dahal, internationally acclaimed leadership strategist, ADA consultant, and secretary for the National Federation of the Blind of Colorado
Registration starts at $40 for ASCLA members. Single-login group rates are $99.

ONLINE COURSE: Improving Library Services to People With Disabilities
Apr. 23 – May 18, 2012
Two live course chat meetings: Thursday, May 3 & 17, from 3-4 pm CENTRAL/Chicago Time
REGISTER NOW. Previous course offerings have sold out!
Library services to people with disabilities are provided by all levels of library staff.  From the part-time aide charging out library materials to the library director determining policies, staff skills and attitudes are crucial for a satisfactory library experience. All libraries have a plan for serving people with disabilities, whether it is the installation of ramps or the creation of special needs story times. But improvements are always possible. Library staff who enroll will review the current level of service to people with disabilities then explore materials and sources that provide additional support or new ideas.
Who Should Take This Course: This course is designed for all library staff, including support staff, general professional staff, age-level or subject specialists, managers and administrators.
Instructor: Kate Todd has worked as a children’s librarian for The New York Public Library and as Emerging Technologies Librarian for Manhattanville College, where she also taught “Technology for Special Education” in the graduate School of Education. She also taught the popular ALSC online course “Children with Disabilities in the Library.”
Registration starts at $130 for ASCLA members. Group rates for multiple registrations from the same library, library system or network are available!

WEBINAR: Creating a Latino Friendly Library
Thursday, May 17, 2012, 2:00 – 3:30pm Central Time
REGISTER NOW.
Latino communities continue to grow and we continue to puzzle over how to get this significant segment of our communities into the library. This webinar will introduce practical and simple techniques that libraries of all sizes can use to begin the process of making Latinos feel welcome and comfortable in the library. Participants will learn how to work with and challenge the language and cultural barriers that keep Latinos from using the library.
Who Should Attend: Anyone whose library serves Latino/Spanish-speaking populations and who is interested in implementing a plan to bring more Latinos into the library and make them feel welcome.
Instructor: Yolanda J. Cuesta, lead consultant at Cuesta MultiCultual Consulting
Registration starts at $40 for ASCLA members. Single-login group rates are $99.

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Webinar: Effectively Marketing Your State Library’s Services

Want to market your state library’s services to your library users?

The Association of Specialized and Cooperative Library Agencies is offering a webinar that will show you exactly how to do that!

State Library Outreach to State Employees and Elected Officials
Monday, March 26, 2012 2:00 – 3:30 p.m. Central Time
Registration closes Sunday, March 25–REGISTER NOW!
Learn from the Illinois State Library how to conduct effective outreach to your desired audience, such as state employees or elected officials, and raise awareness of the services available from your state library, and how you can assist them with their informational needs. This is an excellent opportunity for state library staff, reference librarians, outreach coordinators and other types of librarians to learn how to launch an effective campaign to promote your state library’s services.

During the webinar, we’ll:

  • Learn how to identify an audience and their needs
  • Review the importance of knowing your materials and resources
  • Explore new technology options and usage
  • Identify promotion techniques to gain exposure
  • Cover the recommendations, successes, failures and lessons learned from the Illinois State Library’s undertaking.
  • Address potential roadblocks such as restricted access to social media.

Webinar presenters: Debra Aggertt, reference outreach coordinator, Illinois State Library, and Sandra Fritz, reference librarian, Illinois State Library. Check out the webinar information page for more details about their background.

REGISTER FOR THIS WEBINAR NOW!
Individual registration: starts at $40 for ASCLA members
Group registration: $99 for a single login or $38/person (min. 2 people) for multiple logins
State Library Agency Members of ASCLA pay the amazing group rates of $69 for a single login or $29/person (min. 2 people) for multiple logins. Learn more about the benefits of ASCLA membership for SLAs here (PDF).

Questions about registration? Contact registration@ala.org or (800) 545-2433, option 5.
Questions about your ALA or ASCLA membership? Contact membership@ala.org.