There has never been a better time to pursue a Library Champions campaign! Library Champions can promote the value of your library to your community while delivering maximum fundraising impact. Participate in this ASCLA workshop and you’ll learn from the experts how to execute a successful marketing and development campaign, from soup to nuts.
“A Marriage Made in Heaven: Combining Marketing and Development to Ensure the Future of Your Library”
Friday, June 22, 8:00a.m.-12:00p.m.
Anaheim, Calif. in conjunction with the ALA Annual Conferece
This workshop will be an incredibly valuable experience for public and special library directors, development staff, public relations staff, foundation members, and library trustees.
Two years ago, the New Jersey State Library launched a public awareness campaign designed to attract famous athletes and authors to serve as Library Champions, and with the help of marketing and development teams, leveraged those champions into an effective fundraising vehicle. Nancy Dowd, former NJSL director of marketing, and Erin MacCord, NJSL development director, will present on the following topics:
- How to recruit celebrity champions and local heroes to promote your library;
- How to leverage library champions, build a donor database and raise big money for your library;
- How to build a donor development strategy for everyone in your library;
- The essential publications your library must produce to secure funders.
May 14 through June 15: ASCLA members, $129; ALA members, $149; non-members, $169; Student and Retired ALA members, $109.REGISTER NOW.
ASCLA Conference Events
ALA Annual Conference & Exhibition–Transforming Our Libraries, Ourselves
Find out about the many other ALA Annual Conference & Exhibits highlights as they’re added–speakers, events, networking opportunities, and more. And for general information about the meeting in Anaheim, CA, June 21-26, 2012, visit us at www.alaannual.org. Save money with Early Bird Registration, open until midnight, Sunday, May 13, 2012.
ASCLA Conference Events
There’s lots happening with ASCLA in Anaheim! Access our conference information page on our website, which will provide you with access to our other preconference offerings; our exciting programs which include the ASCLA President’s Program, featuring John Jantsch, author of Duct Tape Marketing; and fun events like the ASCLA/COSLA Awards Reception and Networking