Meet the ASCLA Board of Directors: Kathleen Moeller-Peiffer, President-Elect/Vice President

Throughout the coming weeks on this blogspace, we’ll be profiling members of the ASCLA Board of Directors, and it’s the perfect opportunity to learn a bit more about these amazing leaders! Does something in their replies pique your interest? Reach out to them via their contact info at the end of the post. A little networking goes a long way towards improving your personal and professional life.

Kathi Moeller-Peiffer
Kathi Moeller-Peiffer

Kathleen Moeller-Peiffer

Deputy State Librarian for Lifelong Learning

New Jersey State Library

Kathi is also ASCLA’s President-Elect, and completed a different Q&A session back in the spring–you can read it here.

  • Why did you join ASCLA? I joined ASCLA as it was the best professional “fit” within ALA once I began my work at a state library.
  • How has ASCLA helped you in your career? ASCLA has helped me in my career by the ability to meet so many talented and interesting people from which I have learned so much, especially about leadership.
  • What are some of the ASCLA activities you’ve participated in (committee volunteering, etc.)? I’ve participated in the State Library Agency Section, the Membership Committee, the President’s Program Committee and as Secretary on the ASCLA Board.
  • What is the current hot topic in your area of library work? How can ASCLA/ALA help address this issue? Ebooks are a hot topic for everyone. ASCLA can help by the discussions we have at board meetings on this and a variety of issues.
  • Tell us about your current role at your library/institution, and maybe a little bit about your career path, too. I currently work with three project specialists with expertise in such areas as youth services, diversity and outreach to small business. I worked in public libraries for most of my career which was excellent preparation for State Library work.
  • Describe a particularly rewarding experience in your library career. My most rewarding experience in my library career was being part of the team that brought up staff and public Internet access at the Durham County Library in Durham North Carolina.
  • What are you currently reading or listening to? I just finished Jill McCorkle’s book Life after Life and am saving other favorite authors for my upcoming August vacation.
  • Give one fun fact about yourself. I trained for a sprint triathlon that I never got to participate in, but I will finish one in my lifetime!
  • Any hobbies? See “fun fact” above!
  • Who is your hero? My heroes are my children as I watch them each find their own path in the world.

Reach Kathi at kpeiffer -at- njstatelib (dot) org.

“Ports in a Storm” Preconference: A new, community-focused approach to library disaster planning

When disaster strikes, where can the members of your community go for assistance?

What does your community need in the wake of a hurricane, an earthquake or terrorist attack?

How can you prepare your library to provide the answers to both of these highly relevant questions?

On Friday, June 28, the Association of Specialized and Cooperative Library Agencies (ASCLA) will host a revolutionary workshop ALA Annual Conference Chicago logothat takes a completely new approach to disaster planning: it focuses on how your library can serve as an ad hoc Disaster Response Center, providing information, services and respite to those in need after any kind of disaster.

The valuable content of this preconference, “Ports in a Storm: Your Library as a Disaster Recovery Center”is even more relevant in light of the recent emergency events in Boston and in West, Texas. The event connects librarians with the emergency planning community, first responders, public health workers and community-based and faith-based groups with disaster-related responsibilities, and discusses the roles libraries and information professionals can play in supporting future disaster preparedness, response and recovery efforts.


The New Jersey State Library–the developers of this preconference content–recently ran this event in New Jersey and received rave reviews from FEMA representatives:
“You librarians really get it. We couldn’t have done it better ourselves.”

Register for the event now (event code ASC2).


At “Ports in a Storm”, library directors and branch managers will learn how to position their staff and facility to serve as an unofficial disaster recovery center after an incident, and hear about collaborative projects between librarians and community partners tasked with disaster-related responsibilities. Reference staff will especially be interested in learning about free health information tools and resources developed by the National Network of Libraries of Medicine (NN/LM) to assist the public after a disaster. Check out these photos collected by the New Jersey State Library to see how people flocked to libraries following Hurricane Sandy.

Speakers at this event have firsthand experience providing these services after Hurricane Sandy hit New Jersey and New York in late October 2012, and expert knowledge of the subject:

  • Thomas W. Galante, president and CEO of Queens Library, Queens County, NY
  • Michele Stricker, associate director, Library Development Bureau, New Jersey State Library
  • Lori Foley, vice president of emergency programs at Heritage Preservation
  • Dan Wilson, associate director for collections and library services at the University of Virginia Health Sciences Library.

You–and your community–can’t afford to miss this event.

Register now.

Additional event details:
Ports in a Storm: Your Library as a Disaster Recovery Center
Friday, June 28, 8am-12pm
McCormick Place Convention Center, Chicago, IL
Registration Rates: $179, ASCLA member. $209, ALA member. $249, non-member. $159, ALA Retired and Student members.
You must register in advance, however you can register for this event without registering for the entire ALA Annual Conference–simply selected “Preconferences and Ticketed Events Only” as your registration type.

ASCLA workshops @ ALA Annual Conference: Advance registration ends Sunday, May 13!

We have an outstanding lineup of workshops awaiting you in Anaheim! Hear from experts in the field about how to cultivate marketing and fundraising activities at your library, including creating a library champions campaign; how to bring online services to your library for people unable to read traditional print books and how to effectively promote those services; and step-by-step guidance for building partnerships between public libraries and correctional facilities, including literacy and reading programs for incarcerated adults and youth. These events are open to all interested participants! Conference registration is not required. Read more about each event below, then reserve your seat at the ALA Annual Conference website.

A Marriage Made in Heaven: Combining Marketing and Development to Ensure the Future of Your Library

Friday, June 22, 8:00a.m.-12:00p.m.
REGISTER NOW.

Develop a fundraising strategy and raise the awareness of the value your library with a library champions campaign! Learn how the New Jersey State Library launched a public awareness campaign designed to attract famous athletes and authors to serve as Library Champions, and with the help of marketing and development teams, leveraged those champions into an effective fundraising vehicle. We’ll cover how to recruit celebrity champions and local heroes; how to raise big money for your library; how to build a donor development strategy; and the essential publications your library must produce to secure funders. Registration starts at $109 for ASCLA members–increases to $129 after May 13.

The Outspoken Library: A Gateway for Public Libraries to Services for the Visually and Physically Impaired

Friday, June 22, 1:00-4:00p.m.
REGISTER NOW.

Looking for inventive ideas for promoting library services? The New Jersey State Library developed “The Outspoken Library” to promote free online services that are available for print-disabled people. This program allows library customers to access services administered through the State Library’s Talking Book & Braille Center (TBBC), including audio newspapers (TBBC’s Audiovision and NFB’s Newsline) and the Library of Congress’s Braille and Audio Reading Download service. Attend this preconference, and find out how to establish and market these valuable resources. Registration starts at $109 for ASCLA members–increases to $129 after May 13.

The Nuts & Bolts of Building a Public Library/Jail/Prison Partnership

Friday, June 22, 8:00a.m.-12:00p.m.
REGISTER NOW.

Hear from speakers who’ve successfully built public library/correctional setting partnerships, and learn how to build these kinds of relationships step-by-step. Public librarians and correctional librarians interested in creating literacy and reading program partnerships for youth in detention centers and adults in jails or prisons will not want to miss this half-day workshop that will cover such difficult issues as collection development, security, and staff interactions. Registration starts at $109 for ASCLA members–increases to $129 after May 13.

ALA Annual Conference & Exhibition–Transforming Our Libraries, Ourselves

Find out about the many other ALA Annual Conference & Exhibits highlights as they’re added–speakers, events, networking opportunities, and more. And for general information about the meeting in Anaheim, CA, June 21-26, 2012, visit us at www.alaannual.org. Save money with Early Bird Registration, open until midnight, Sunday, May 13, 2012.

ASCLA’s President’s Program features Duct Tape Marketing author John Jantsch

Dear ASCLA Members,

I am delighted to invite you to attend the 2012 ASCLA President’s Program in Anaheim at ALA’s Annual Conference. We have a fantastic speaker lined up for the program and a free gift for the first 200 people who attend.

Our speaker, John Jantsch, is the best-selling author of Duct Tape Marketing and The Referral Engine. John will be taking his theories and applying them specifically to libraries for this special presentation.  Don’t miss this opportunity to build a marketing strategy that will help your library realize its full marketing potential.

In celebration of the release of John’s newly revised and updated version of Duct Tape Marketing, *LibraryAware is donating books to the first 200 people to attend the program. John will sign the books after he speaks.

John Jantsch is currently involved in a number of marketing projects with Intuit, Microsoft, Sage Software, HP, AT&T and American Express. His very popular blog was chosen as a Forbes favorite for marketing and small business. His podcast, a top-ten marketing show on iTunes, was called a “must listen” by Fast Company.

In today’s marketing-savvy world, everyone wants to know the one thing they can do or the magic pill they can take that will make their marketing efforts successful. John gives sage and practical advice, and tips for how to uncover what works.

Please join me for this very informative and entertaining program in Ballroom B of the Anaheim Convention Center on Sunday, June 24, 2012, 10:30 a.m. -12 p.m. in Anaheim.

Sincerely,
Norma Blake, New Jersey State Librarian
ASCLA President, 2011-2012

Access more information about:
John Jantsch
Duct Tape Marketing
ALA Annual Conference registration

*LibraryAware is NoveList’s new marketing software designed to help libraries easily create, deliver and measure their promotional campaigns.

ASCLA Workshop: Marketing, Development and Building a Library Champions Campaign

There has never been a better time to pursue a Library Champions campaign! Library Champions can promote the value of your library to your community while delivering maximum fundraising impact. Participate in this ASCLA workshop and you’ll learn from the experts how to execute a successful marketing and development campaign, from soup to nuts.

“A Marriage Made in Heaven: Combining Marketing and Development to Ensure the Future of Your Library”
Friday, June 22, 8:00a.m.-12:00p.m.

Anaheim, Calif. in conjunction with the ALA Annual Conferece
REGISTER NOW.
This workshop will be an incredibly valuable experience for public and special library directors, development staff, public relations staff, foundation members, and library trustees.

Two years ago, the New Jersey State Library launched a public awareness campaign designed to attract famous athletes and authors to serve as Library Champions, and with the help of marketing and development teams, leveraged those champions into an effective fundraising vehicle. Nancy Dowd, former NJSL director of marketing, and Erin MacCord, NJSL development director, will present on the following topics:

  • How to recruit celebrity champions and local heroes to promote your library;
  • How to leverage library champions, build a donor database and raise big money for your library;
  • How to build a donor development strategy for everyone in your library;
  • The essential publications your library must produce to secure funders.
Registration Rates: Through May 13: ASCLA members, $109; ALA members, $129; non-members, $149; Student and Retired ALA members, $99.
May 14 through June 15: ASCLA members, $129; ALA members, $149; non-members, $169; Student and Retired ALA members, $109.REGISTER NOW.

ASCLA Conference Events

There’s lots happening with ASCLA in Anaheim! Access our conference information page on our website, which will provide you with access to our other preconference offerings; our exciting programs which include the ASCLA President’s Program, featuring John Jantsch, author of Duct Tape Marketing; and fun events like the ASCLA/COSLA Awards Reception and Networking event.

ALA Annual Conference & Exhibition–Transforming Our Libraries, Ourselves

Find out about the many other ALA Annual Conference & Exhibits highlights as they’re added–speakers, events, networking opportunities, and more. And for general information about the meeting in Anaheim, CA, June 21-26, 2012, visit us at www.alaannual.org. Save money with Early Bird Registration, open until midnight, Sunday, May 13, 2012.

ASCLA Conference Events

There’s lots happening with ASCLA in Anaheim! Access our conference information page on our website, which will provide you with access to our other preconference offerings; our exciting programs which include the ASCLA President’s Program, featuring John Jantsch, author of Duct Tape Marketing; and fun events like the ASCLA/COSLA Awards Reception and Networking