Webinar: Effectively Marketing Your State Library’s Services

Want to market your state library’s services to your library users?

The Association of Specialized and Cooperative Library Agencies is offering a webinar that will show you exactly how to do that!

State Library Outreach to State Employees and Elected Officials
Monday, March 26, 2012 2:00 – 3:30 p.m. Central Time
Registration closes Sunday, March 25–REGISTER NOW!

Learn from the Illinois State Library how to conduct effective outreach to your desired audience, such as state employees or elected officials, and raise awareness of the services available from your state library, and how you can assist them with their informational needs. This is an excellent opportunity for state library staff, reference librarians, outreach coordinators and other types of librarians to learn how to launch an effective campaign to promote your state library’s services.

During the webinar, we’ll:

  • Learn how to identify an audience and their needs
  • Review the importance of knowing your materials and resources
  • Explore new technology options and usage
  • Identify promotion techniques to gain exposure
  • Cover the recommendations, successes, failures and lessons learned from the Illinois State Library’s undertaking.
  • Address potential roadblocks such as restricted access to social media.

Webinar presenters: Debra Aggertt, reference outreach coordinator, Illinois State Library, and Sandra Fritz, reference librarian, Illinois State Library. Check out the webinar information page for more details about their background.

REGISTER FOR THIS WEBINAR NOW!
Individual registration: starts at $40 for ASCLA members
Group registration: $99 for a single login or $38/person (min. 2 people) for multiple logins
State Library Agency Members of ASCLA pay the amazing group rates of $69 for a single login or $29/person (min. 2 people) for multiple logins. Learn more about the benefits of ASCLA membership for SLAs here (PDF).

Questions about registration? Contact registration@ala.org or (800) 545-2433, option 5.
Questions about your ALA or ASCLA membership? Contact membership@ala.org.

ASCLA webinar outlines strategic planning strategies for online library branches

Considering opening an online library branch, or in search of some guidance for your existing online branch? ASCLA will offer a new webinar, “Strategic Planning for Your Online Library Branch”, to cover this very topic on Tuesday, February 21, 2012, 3:00 – 4:30 p.m. Central Time.

REGISTER NOW.

In a world where communication is ever-changing, technology advances more and more rapidly, and budgets are shrinking, many libraries are faced with wanting to extend their services into an innovative online branch to provide enhanced and always accessible services to their communities. Strategic planning is a crucial step libraries must take to ensure their online branch meets the business and technical requirements for the organization, while also addressing the needs of their multiple audiences. Cynthia Colmenares, CEO, Jack Frost Design and Beth Larkins, Account Manager, Jack Frost Design, will present.

Individual registration fees are $40 for ASCLA members, $50 for ALA members, $65 for non-ALA members, and $45 for ALA student members and retired members.

Group rates are available: $99 for a single login, and $38/person for multiple logins (min. 2 people). We also offer excellent rates for state libraries who are members of ASCLA: $69 for a single login and $29/person for multiple logins (min. 2 people). Get more group registration information, including forms, at the ASCLA website.

REGISTER NOW. Registration will close at 5:00pm Central time on Tuesday, Feb. 14.

“Next Chapter Book Club”: ASCLA webinar highlights effective literacy programming for teens and adults with intellectual, developmental disabilities

ASCLA will offer a new webinar, “Next Chapter Book Club: An Innovative and Viable Approach to Meeting the Literacy Needs of Adolescents and Adults with Intellectual and Developmental Disabilities”, on February 16, 2012, 1:00 – 2:30pm CT.

REGISTER NOW.

The Next Chapter Book Club (NCBC) is a community-based literacy and social program for adolescents and adults with intellectual and developmental disabilities. NCBCs include five to eight people with a wide range of reading skills who gather weekly in bookstores, cafés, and, increasingly, libraries. This webinar will describe the NCBC model, which has been disseminated to over 100 cities in North America and Europe.  The webinar will further explore how the NCBC model has been implemented by the Scotch Plains Public Library, which is reaching out to people with disabilities, especially those with Autism Spectrum Disorder, in a variety of ways.

Who should attend this webinar?
–All public librarians, especially those who have responsibility for outreach, programming and teen services
–High School Media Specialists
–Any community member with an interest in authentic community engagement and lifelong learning opportunities for people with disabilities

Those who attend will gain a thorough understanding of the NCBC model and philosophy; understand how they might meet the adult literacy needs of people with intellectual and developmental disabilities, even those who do not conventionally read; and learn the myriad benefits of including people with developmental disabilities in library programming.

Webinar presenter Jillian Ober, MA, CRC, has worked at The Ohio State University Nisonger Center on Excellence in Developmental Disabilities since 2004.  At Nisonger Center, Jillian manages programs that emphasize community inclusion and lifelong learning for adolescents and adults with intellectual and developmental disabilities.  One such program is the Next Chapter Book Club, a community-based book club program for people with developmental disabilities.  Jillian manages all aspects of this program, including its expansion to now more than 100 cities in 24 U.S. states and 5 countries.  Jillian received both her undergraduate and graduate degrees (Psychology, Rehabilitation Counseling) from The Ohio State University.

Individual registration fees are $40 for ASCLA members, $50 for ALA members, $65 for non-ALA members, and $45 for ALA student members and retired members.

Group rates are available: $99 for a single login, and $38/person for multiple logins (min. 2 people). We also offer excellent rates for state libraries who are members of ASCLA: $69 for a single login and $29/person for multiple logins (min. 2 people). Get more group registration information, including forms, at the ASCLA website.

REGISTER NOW. Registration will close at 5:00pm Central time on Tuesday, Feb. 14.