ASCLA’s President’s Program features Duct Tape Marketing author John Jantsch

The 2012 ASCLA President’s Program in Anaheim at ALA’s Annual Conference is not to be missed! We have a fantastic speaker lined up for the program and a free gift for the first 200 people who attend.

Our speaker, John Jantsch, is the best-selling author of Duct Tape Marketing and The Referral Engine. John will be taking his theories and applying them specifically to libraries for this special presentation.  Don’t miss this opportunity to build a marketing strategy that will help your library realize its full marketing potential.

In celebration of the release of John’s newly revised and updated version of Duct Tape Marketing, LibraryAware is donating books to the first 200 people to attend the program. John will sign the books after he speaks. LibraryAware is NoveList’s new marketing software designed to help libraries easily create, deliver and measure their promotional campaigns.

John Jantsch is currently involved in a number of marketing projects with Intuit, Microsoft, Sage Software, HP, AT&T and American Express. His very popular blog was chosen as a Forbes favorite for marketing and small business. His podcast, a top-ten marketing show on iTunes, was called a “must listen” by Fast Company.

In today’s marketing-savvy world, everyone wants to know the one thing they can do or the magic pill they can take that will make their marketing efforts successful. John gives sage and practical advice, and tips for how to uncover what works.

Please join me for this very informative and entertaining program in Ballroom B of the Anaheim Convention Center on Sunday, June 24, 2012, 10:30 a.m. -12:00 p.m. in Anaheim.