Thursday, 11/10/2016

  • 3:00 PM-4:00 PM (Eastern)
  • 2:00 PM-3:00 PM (Central)
  • 1:00 PM-2:00 PM (Mountain)
  • 12:00 PM-1:00 PM (Pacific)

Marketing and advocacy go hand-in-hand. Advocacy is telling your library’s story. Those who influence funding for libraries cannot make informed decisions if they do not understand the scope of your mission. Most librarians haven’t practiced the political skills needed to work with various community leaders. At times their interests may seem to conflict with your library. How do you advocate without lobbying? This session explores how to easily market your library to elected officials. No secret handshakes or big budgets needed.

During the webinar, audience members are engaged by the voice of the presenter. There is a line between being enthusiastic and over selling the topic. How information is presented is just as important as the information. Pacing to create energy and enthusiasm keeps the audience engaged. A quick one question quiz at the beginning of the presentation will immediately engage the attendees. The results immediately lead into the importance of the topic. While an upbeat pace is important, allowing participants to respond to questions and share their own experiences keeps them invested in the topic.

Those who serve state library agencies, library cooperatives, and library consultants will have immediate information they can share with their members or clients. Specialized libraries sometimes feel that they have to work harder to explain their mission. This session will provide steps that can be done immediately and without a large budget.


After participation in this webinar, you will be able to:

  • Connect to elected officials.
  • Hone their one sentence mission statement.
  • Take three simple, low cost steps to advocate for their library.
  • Help patrons advocate for you.


Who Should Attend

All library staff members or those who assist in marketing or building support for libraries. Successful advocacy depends on committed individuals who can speak about libraries of all natures. This webinar is not specific to any type of library and can be utilized by the beginner to the experienced librarian.


Paula Laurita

Paula earned her MLIS in 1997 from the University of Alabama. She was a school librarian for 10 years. She is the director of the Athens-Limestone Public Library in Athens, Alabama. Paula currently serves as the immediate past president and chair of the legislative committee for Alabama Library Association. She also serves on the LLAMA-PRMS committee. She’s been a judge for the Benjamin Franklin Book, Maggie, and Regina Medal awards.



Individual registration rates are as follows:
ASCLA members: $40
ALA members: $50
ALA student & retired members: $25
Non-members: $65
Group rate: $99 single login, $38/person multiple logins. (min. 2 people)

How to Register

Register online


Download the webinar registration form

Tech Requirements

This webinar will be offered using Adobe Connect. Please ensure that you have Adobe Flash Player Version 10.1 or later on your computer. Audio for these sessions will be streamed over computer speakers and via a teleconference line. You will be able to ask questions and interact with the presenter and other webinar participants via chat.

You can test your settings to verify that your computer is configured properly to participate in this webinar.


Questions about your registration should be directed to Technical questions about the webinar should be directed to Andrea Hill, RUSA Web Manager, at

Thank you and we look forward to your participation!

Feature Image: Advocate by reivax