Build Your Professional Brand and Get Published by Barbara Alvarez

Tuesday, 9/5/2017 – Friday, 9/29/2017

This course is intended for librarians who want to share their library expertise through publications, including books, magazines, blogs and other media. The content in the course will help librarians develop their personal brand by leveraging their knowledge into writing that benefits their brand and the profession as a whole. Members of ASCLA are a diverse group of information professionals that have the ability to serve the library community through writing about their experiences and professional recommendations to colleagues.

Learning Outcomes

  • Develop a pathway to publishing a book

Building a Successful Independent Consulting Practice by Jasmine Parson Williams

Monday, 11/6/2017 – Friday, 12/1/2017

Are you a subject matter expert who wants to help people and organizations fill a gap in knowledge, skills, or service? This course will guide participants through the exploration and quantification of their uniquely marketable skills and expertise in order to build and launch a successful consulting practice. Using carefully curated resources and experience, the instructor will help each participant design and build a strategy for launching a consulting practice in their area of expertise. This course will cover building a brand, finding a niche to serve, marketing your services, and how to find and land business. Participants will leave with actionable strategies and plans for their own practice. This course is geared towards the independent consultant.

Participants in this course will build and launch their consulting practice through readings, resources, and one-on-one assistance from the instructor. Participants will reflect and analyze their own skills and areas of expertise and apply those to the knowledge of building a successful practice that they learn in this course.

Participants will be expected to spend 1-1.5 hours on the readings, resources, and course information and 1.5-2 hours on the actual process of building their practice and providing feedback to other participants.

Learning Outcomes

  • Brand and launch a high performing consulting practice.
  • Identify and quantify personal skills and consulting service niche.
  • Develop and create a strategy for marketing consulting services and developing a robust clientele.