marketing – ASCLA Blog

September 28, 2016September 27, 2016

[Online learning] Marketing and Advocacy, Serving People with Disabilities

Upcoming Online Learning

[eCourse] “Improving Library Services to People with Disabilities” begins October 24. 1.2 CEUs are to be earned upon completion of this course.

Registration: $150 for ASCLA members; $195 for ALA members; $230 for non-ALA members; $120 for student members and retired members

It has been more than 25 years since the passage of the Americans with Disabilities Act that outlawed discrimination against people with disabilities in the United States. Libraries have responded with a variety of initiatives. All libraries have a plan for serving people with disabilities, whether it is installation of ramps or creation of special needs story times. But improvements are always possible. More information here.

[Webinar] “Marketing and Advocacy: Explaining Libraries to Elected Officials” is offered on November 10, 2-3pm CST.

Registration: ASCLA members: $40; ALA members: $50; ALA student & retired members: $25; Non-members: $65; Group rate: $99 single login, $38/person multiple logins. (min. 2 people)

Marketing and advocacy go hand-in-hand. Advocacy is telling your library’s story. Those who influence funding for libraries cannot make informed decisions if they do not understand the scope of your mission. Most librarians haven’t practiced the political skills needed to work with various community leaders. At times their interests may seem to conflict with your library. How do you advocate without lobbying? This session explores how to easily market your library to elected officials. No secret handshakes or big budgets needed. More information here.

October 26, 2012October 26, 2012

ASCLA seeks proposals for 2013 webinars

ASCLA invites subject matter experts and experienced librarians with knowledge to share to submit proposals for ASCLA webinars to be presented in 2013 as a part of ASCLA’s outstanding online learning offerings.

ASCLA welcomes proposals on topics that will assist our diverse membership in improved service delivery and job performance, as well as topics that reflect ASCLA’s expertise and are valuable for all types of libraries, librarians and library support staff across the profession. Proposals will be accepted on a rolling basis until all available presentation slots for 2013 are filled. Webinar presenters are compensated for their work and will receive training and support for Blackboard Collaborate, the webinar technology platform used by the division.

More information about the submission process and ASCLA’s online learning offerings is at the ASCLA website under the Online Learning section. Access the proposal form now.

Proposal topics for courses and webinars may include, but are not limited to the following:

ADA updates for libraries; adult programming in a correctional library; eBooks; assessing accessibility knowledge; benchmarks and evaluation measures; best practices, standards and guidelines to improve library service; innovative services for an aging population; budgeting; collaborative digitization; correctional librarianship 101: covering the basics of a good prison/jail library; data analysis and assessment; dealing with learning disabilities; designing effective surveys; cultivating member loyalty through relationships in cooperative organizations; download training for patrons who use screen readers; emerging technologies for those with special needs, including apps and iPads; evaluating and improving cooperative services; evaluation content analysis; financial literacy; future trends in library service; GIS training; grants: how to find grant funding and write your proposal; group purchasing; health literacy; how to be a consultant; how to be a futurist; how to deliver online training; how to hire a library consultant; nonprofit leadership; increasing public understanding of the value of libraries; innovations in library service; law librarianship for correctional librarians; managing and improving services in a library cooperative; marketing library services to special needs populations; marketing on a shoestring budget; navigating book selection sources; outcomes-based education; outreach skills; outreach to visually or physically handicapped populations; partnering with community organizations; project planning; public education as a marketing tool; recognizing great service in member libraries; seeking grants for consultancy work; services to library patrons with cognitive or mental impairments; low-literacy adults; diverse populations, including special needs populations; tablet computers; training staff to confidently serve library users with disabilities, and raising awareness of this important population; technology trends for special needs populations; utilizing focus groups to prioritize services to the disabled; and working with refugees.

Questions about submissions or about ASCLA’s online learning programs should be sent to Andrea Hill, ASCLA web manager and primary online learning contact at ahill@ala.org.

June 14, 2012June 14, 2012

Final Call for ASCLA Preconference Registration!

This is it–it’s the final 48 hours to get signed up for ASCLA preconferences!

We’ll be closing registration for our preconferences on Friday, June 15–that’s tomorrow! If you want to reserve your seat at the learning table, you’ll need to act now. We will not be selling tickets at the door for either of these events.

Our innovative half-day workshops deliver information from experts on the following topics:

Marketing the value of your library to your community, and developing a fundraising strategy that engages your entire staff in the financial future of the library. The marketing and development staff from the New Jersey State Library will review how they launched their successful Library Champions campaign to achieve both of these goals.
Creating literacy and reading programs for incarcerated adults and youth by cultivating partnerships between public libraries, prisons and jails. Hear from librarians who have developed these sorts of partnerships in their communities, with outstanding results.

More information about each event is below. You do not need to be registered for the Annual Conference in order to join us–simply select “Ticketed Events and Preconferences Only” as your registration type. If you’re already registered for the conference, you can add any of these events to your registration.

REGISTER FOR THESE PRECONFERENCES NOW. If you’re not able to join us in Anaheim, we offer many other ways to engage with ASCLA colleagues from around the world: check out a complete list of our member-driven interest groups to find one or more that suit you, and join today!

A Marriage Made in Heaven: Combining Marketing and Development to Ensure the Future of Your Library

Friday, June 22, 8a.m.-12p.m.
REGISTER NOW.

Develop a fundraising strategy and raise the awareness of the value your library with a library champions campaign! Learn how the New Jersey State Library launched a public awareness campaign designed to attract famous athletes and authors to serve as Library Champions, and with the help of marketing and development teams, leveraged those champions into an effective fundraising vehicle. We’ll cover how to recruit celebrity champions and local heroes; how to raise big money for your library; how to build a donor development strategy; and the essential publications your library must produce to secure funders.
Registration starts at $129 for ASCLA members. REGISTER NOW.

The Nuts & Bolts of Building a Public Library/Jail/Prison Partnership

Friday, June 22, 8a.m.-12p.m.
REGISTER NOW.
Hear from speakers who’ve successfully built public library/correctional setting partnerships, and learn how to build these kinds of relationships step-by-step. Public librarians and correctional librarians interested in creating literacy and reading program partnerships for youth in detention centers and adults in jails or prisons will not want to miss this half-day workshop that will cover such difficult issues as collection development, security, and staff interactions.
Registration starts at $129 for ASCLA members. REGISTER NOW.

See you in Anaheim!

May 16, 2012May 16, 2012

ASCLA Interest Groups: New groups for tribal librarians and the future of libraries

Two new ASCLA interest groups are now welcoming members: the Future of Libraries Interest Group and the Tribal Librarians Interest Group!

Descriptions for these new groups, as well as all of ASCLA’s existing interest groups, are below! Click on the group name to be taken to their group page in ALA Connect. You can join the group by logging into ALA Connect, accessing the group page, then clicking “join” on the right side of the page. You do not need to be a member of ASCLA for the first year of your interest group membership, however we encourage you to join this amazing community of members at your earliest convenience!

Learn more about how to start a new interest group here.

New Interest Groups:

ASCLA Future of Libraries Interest Group

This group is open to anyone with an interest in the future of libraries. Changes in the world around us, different service models, new technologies, determining what our customers value and what our non-customers are finding elsewhere will be examined. This group will submit an annual recommendation to the ASCLA President for two areas that we think libraries should focus on to increase their value and insure their viability in the future.

ASCLA Tribal Librarians Interest Group

The purpose of this new interest group is to increase knowledge and networking among library leaders with tribal libraries. The goal is to foster new relations and begin lifelong partnerships with community library leaders and Tribal Librarians. This interest group is not just for “Tribal.” Tribal librarians and employees of tribal libraries as well as librarians and library leaders interested in knowing more about tribal libraries are welcome.

Other ASCLA Interest Groups:

ASCLA Library Consultants Interest Group The ASCLA Library Consultant Interest Group supports professional development by providing programs, information exchange and networking opportunities of interest to independent librarians, library consultants, state library and regional library consultants, and anyone who wants to push the boundaries of librarianship.

ASCLA LSSP Universal Access Interest Group Interest group purpose is to promote inclusive library services – sharing information and resources.

ASCLA ICAN Consortium Management Discussion Interest Group This interest group is focused on consortial funding, advocacy, services, etc., plus discussion group on topics of interest to library cooperatives statewide, multi-state, national cooperatives, and multitype library systems.

ASCLA ICAN (InterLibrary Cooperation & Networking) Collaborative Digitization Interest Group Interest group for library cooperatives which are combinations, mergers, or contractual associations of one or more types of libraries (academic, public, special, or school) crossing jurisdictional, institutional, or political boundaries, working together to achieve maximum effective use of funds to provide library and information services to all citizens above and beyond those which can be provided through one institution. Such cooperative organizations or agencies may be designated to serve a community, a metropolitan area, a region within a region, or may serve a statewide or multi-state area.

ASCLA ICAN (InterLibrary Cooperation & Networking) Interlibrary Cooperation Interest Group Provides a forum for discussion of interests in interlibrary cooperation and the statewide development of library service, emphasizing the interdependence of all types of libraries.

ASCLA ICAN (InterLibrary Cooperation & Networking) Physical Delivery Interest Group The focus of this interest group covers the physical delivery of library materials for resource sharing and related issues.

ASCLA Library Services for Youth in Custody (LSSP) The purpose of this Interest Group is to advocate, promote, and improve library services for youth who have been detained in correctional facilities of various kinds.

ASCLA LSSP Bridging Deaf Cultures @ your library Interest Group Primary focus is building support for the nation’s libraries to work with organizations serving the deaf (OSD) in forming a Deaf Cultural Digital Library.

ASCLA LSSP (Libraries Serving Special Populations) LSSP Library Services to People with Visual or Physical Disabilities that Prevent Them from Reading Standard Print Interest Group This interest group focuses on assistive technology and accessibility services for people with visual or physical disabilities.

ASCLA LSSP Library Services to the Incarcerated and Detained Supports ALA members who serve patrons of any age who are held in jail, prison, detention or immigration facility.

ASCLA SLA State Library Agencies – Library Development Interest Group An interest group for State Library Agencies staff to network and discussion matters relating to library development services, activities, and needs.

ASCLA SLA (State Library Agencies)/LSTA Coordinators Interest Group For staff responsible for procuring and administering LSTA (Library Services and Technology Act) funds and programs. LSTA is a federally funded state based program generally administered by the state library of each state.

ASCLA SLA (State Library Agencies) Youth Services Consultants Interest Group The group’s purpose is to allow each state’s Youth Services Consultant or staff member responsible for working with youth services to keep abreast of topics of interest to the group and the constituents they serve in their states through listservs, and in-person networking meetings at ALA Midwinter and Annual Conferences.

May 15, 2012

Registration ends today for webinar “State Library Outreach to State Employees and Elected Officials”

It’s your last chance to register for “State Library Outreach to State Employees and Elected Officials”, which will be held Wednesday, May, 16, 2012, 2:00-3:30p.m. Central!

Individuals can register online here through midnight tonight—Tuesday, May 15.

We’re also offering group rates and even greater savings for State Library Agencies who are members of ASCLA. All of the details are below.

Questions about registration? Contact registration@ala.org or (800) 545-2433, option 5!

Webinar Details:

State Library Outreach to State Employees and Elected Officials

Wednesday, May 16, 2012 2:00 – 3:30 p.m. Central Time

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Learn from the Illinois State Library how to conduct effective outreach to your desired audience, such as state employees or elected officials, and raise awareness of the services available from your state library, and how you can assist them with their informational needs. This is an excellent opportunity for state library staff, reference librarians, outreach coordinators and other types of librarians to learn how to launch an effective campaign to promote your state library’s services.

During the webinar, we’ll:

* Learn how to identify an audience and their needs

* Review the importance of knowing your materials and resources

* Explore new technology options and usage

* Identify promotion techniques to gain exposure

* Cover the recommendations, successes, failures and lessons learned from the Illinois State Library’s undertaking.

* Address potential roadblocks such as restricted access to social media.

Webinar Presenters: Debra Aggertt, reference outreach coordinator, Illinois State Library, and Sandra Fritz, reference librarian, Illinois State Library. Check out the webinar information page for more details about their background.

REGISTRATION RATES:

Individual registration: starts at $40 for ASCLA members

Group registration: $99 for a single login or $38/person (min. 2 people) for multiple logins

State Library Agency Members of ASCLA pay the amazing group rates of $69 for a single login or $29/person (min. 2 people) for multiple logins. Learn more about the benefits of ASCLA membership for SLAs.

Questions about registration? Contact registration@ala.org or (800) 545-2433, option 5.

Questions about your ALA or ASCLA membership? Contact membership@ala.org.

May 9, 2012May 11, 2012

ASCLA workshops @ ALA Annual Conference: Advance registration ends Sunday, May 13!

We have an outstanding lineup of workshops awaiting you in Anaheim! Hear from experts in the field about how to cultivate marketing and fundraising activities at your library, including creating a library champions campaign; how to bring online services to your library for people unable to read traditional print books and how to effectively promote those services; and step-by-step guidance for building partnerships between public libraries and correctional facilities, including literacy and reading programs for incarcerated adults and youth. These events are open to all interested participants! Conference registration is not required. Read more about each event below, then reserve your seat at the ALA Annual Conference website.

A Marriage Made in Heaven: Combining Marketing and Development to Ensure the Future of Your Library

Friday, June 22, 8:00a.m.-12:00p.m.
REGISTER NOW.

Develop a fundraising strategy and raise the awareness of the value your library with a library champions campaign! Learn how the New Jersey State Library launched a public awareness campaign designed to attract famous athletes and authors to serve as Library Champions, and with the help of marketing and development teams, leveraged those champions into an effective fundraising vehicle. We’ll cover how to recruit celebrity champions and local heroes; how to raise big money for your library; how to build a donor development strategy; and the essential publications your library must produce to secure funders. Registration starts at $109 for ASCLA members–increases to $129 after May 13.

The Outspoken Library: A Gateway for Public Libraries to Services for the Visually and Physically Impaired

Friday, June 22, 1:00-4:00p.m.
REGISTER NOW.

Looking for inventive ideas for promoting library services? The New Jersey State Library developed “The Outspoken Library” to promote free online services that are available for print-disabled people. This program allows library customers to access services administered through the State Library’s Talking Book & Braille Center (TBBC), including audio newspapers (TBBC’s Audiovision and NFB’s Newsline) and the Library of Congress’s Braille and Audio Reading Download service. Attend this preconference, and find out how to establish and market these valuable resources. Registration starts at $109 for ASCLA members–increases to $129 after May 13.

The Nuts & Bolts of Building a Public Library/Jail/Prison Partnership

Friday, June 22, 8:00a.m.-12:00p.m.
REGISTER NOW.

Hear from speakers who’ve successfully built public library/correctional setting partnerships, and learn how to build these kinds of relationships step-by-step. Public librarians and correctional librarians interested in creating literacy and reading program partnerships for youth in detention centers and adults in jails or prisons will not want to miss this half-day workshop that will cover such difficult issues as collection development, security, and staff interactions. Registration starts at $109 for ASCLA members–increases to $129 after May 13.

ALA Annual Conference & Exhibition–Transforming Our Libraries, Ourselves

Find out about the many other ALA Annual Conference & Exhibits highlights as they’re added–speakers, events, networking opportunities, and more. And for general information about the meeting in Anaheim, CA, June 21-26, 2012, visit us at www.alaannual.org. Save money with Early Bird Registration, open until midnight, Sunday, May 13, 2012.

April 18, 2012April 19, 2012

ASCLA’s President’s Program features Duct Tape Marketing author John Jantsch

Dear ASCLA Members,

I am delighted to invite you to attend the 2012 ASCLA President’s Program in Anaheim at ALA’s Annual Conference. We have a fantastic speaker lined up for the program and a free gift for the first 200 people who attend.

Our speaker, John Jantsch, is the best-selling author of Duct Tape Marketing and The Referral Engine. John will be taking his theories and applying them specifically to libraries for this special presentation. Don’t miss this opportunity to build a marketing strategy that will help your library realize its full marketing potential.

In celebration of the release of John’s newly revised and updated version of Duct Tape Marketing, *LibraryAware is donating books to the first 200 people to attend the program. John will sign the books after he speaks.

John Jantsch is currently involved in a number of marketing projects with Intuit, Microsoft, Sage Software, HP, AT&T and American Express. His very popular blog was chosen as a Forbes favorite for marketing and small business. His podcast, a top-ten marketing show on iTunes, was called a “must listen” by Fast Company.

In today’s marketing-savvy world, everyone wants to know the one thing they can do or the magic pill they can take that will make their marketing efforts successful. John gives sage and practical advice, and tips for how to uncover what works.

Please join me for this very informative and entertaining program in Ballroom B of the Anaheim Convention Center on Sunday, June 24, 2012, 10:30 a.m. -12 p.m. in Anaheim.

Sincerely,
Norma Blake, New Jersey State Librarian
ASCLA President, 2011-2012

Access more information about:
John Jantsch
Duct Tape Marketing
ALA Annual Conference registration

*LibraryAware is NoveList’s new marketing software designed to help libraries easily create, deliver and measure their promotional campaigns.

April 10, 2012

ASCLA Workshop: Marketing, Development and Building a Library Champions Campaign

There has never been a better time to pursue a Library Champions campaign! Library Champions can promote the value of your library to your community while delivering maximum fundraising impact. Participate in this ASCLA workshop and you’ll learn from the experts how to execute a successful marketing and development campaign, from soup to nuts.

“A Marriage Made in Heaven: Combining Marketing and Development to Ensure the Future of Your Library”
Friday, June 22, 8:00a.m.-12:00p.m.
Anaheim, Calif. in conjunction with the ALA Annual Conferece
REGISTER NOW.
This workshop will be an incredibly valuable experience for public and special library directors, development staff, public relations staff, foundation members, and library trustees.

Two years ago, the New Jersey State Library launched a public awareness campaign designed to attract famous athletes and authors to serve as Library Champions, and with the help of marketing and development teams, leveraged those champions into an effective fundraising vehicle. Nancy Dowd, former NJSL director of marketing, and Erin MacCord, NJSL development director, will present on the following topics:

How to recruit celebrity champions and local heroes to promote your library;
How to leverage library champions, build a donor database and raise big money for your library;
How to build a donor development strategy for everyone in your library;
The essential publications your library must produce to secure funders.

Registration Rates: Through May 13: ASCLA members, $109; ALA members, $129; non-members, $149; Student and Retired ALA members, $99.
May 14 through June 15: ASCLA members, $129; ALA members, $149; non-members, $169; Student and Retired ALA members, $109.REGISTER NOW.

ASCLA Conference Events

There’s lots happening with ASCLA in Anaheim! Access our conference information page on our website, which will provide you with access to our other preconference offerings; our exciting programs which include the ASCLA President’s Program, featuring John Jantsch, author of Duct Tape Marketing; and fun events like the ASCLA/COSLA Awards Reception and Networking event.